Galveston Sandcastle Festival
Brand Identity, Messaging, Experiential Environment, Print, Marketing Collateral
Timeline2024-2026
PhotographyCourtesy of ProVision Photography + G. Lyon Photography
PhotographyCourtesy of ProVision Photography + G. Lyon Photography
In 2024, the American Institute of Architects (AIA) and La Izquierda Fest partnered to enrich the annual AIAH Sandcastle Competition, presented by 811,by adding music, vendors, and family-friendly activities at East Beach.
As graphic designer for AIA Houston, I developed a refreshed identity and cohesive brand system for the festival, which attracts over 10,000 attendees per year. With both organizations in mind, I built a system that is consistent and adaptable across digital, print, and environmental touchpoints.
The outcome was a vibrant brand evolution that honored the history of the AIAH Sandcastle Competition and celebrated the rich culture of Galveston, while positioningthe festival for continued success across all channels and audiences.
As graphic designer for AIA Houston, I developed a refreshed identity and cohesive brand system for the festival, which attracts over 10,000 attendees per year. With both organizations in mind, I built a system that is consistent and adaptable across digital, print, and environmental touchpoints.
The outcome was a vibrant brand evolution that honored the history of the AIAH Sandcastle Competition and celebrated the rich culture of Galveston, while positioningthe festival for continued success across all channels and audiences.