Rethread is a vintage clothing festival that
wants to inspire a mindset and new norm of shopping habits where we invite
everyone to be a part of the movement and consider their purchases. This is a
branding system that includes the visual identity, print collateral and
numerous brand applications for Rethread. The use of a consistent color
palette, pattern, typography and imagery are reminiscent of the brand’s mission
and values.
CRITERIA
Visual Identity![](https://freight.cargo.site/t/original/i/5cbdb1e89ef0a3d17ec5ebbc8cdd58b40e068b002d4065ca336829aad8ba02de/Artboard-3.png)
![](https://freight.cargo.site/t/original/i/a361ee1a31141a09e91f0dce7a654550492c6314eee67c3b844a1d6dee426f9b/rethread-print-system.jpg)
![](https://freight.cargo.site/t/original/i/521c10d9e6bcab41b97e9cb1445b9551a628d8a8f76e506500f6fed9d3e63939/barela_andrea-branding-collateral-board.jpg)
![](https://freight.cargo.site/t/original/i/0b8b8577737f6dbe38c4fde0526dcaf689abcc8154fc3f4d99d9147a19c403db/barela_andrea-branding-collateral-board2.jpg)